One celebration. One feeling. One love.
Christmas.
The festive period in London starts earlier. A lot earlier. It’s colourful and bright… It’s everywhere…
Christmas here have something magical, something different, something nostalgic and retro. With shops that have been around for more than a few centuries, London can boast of its ability to freeze time and to play this great time and mind games while taking the biggest feast of Christianity to another level.
The faitytale begins here…. Welcome to Fortnum and Mason.
Fortnum and Mason is located at 181 Piccadilly Street and it’s a living legend (often shortened to simply “Fortnum’s” by Londoners). As soon as you enter you will realise that Fortnum’s is a lot more than simply a deli or a department store.
Fortnum’s opened its doors in 1707 thanks to William Fortnum and Hugh Mason. William Fortnum was working in the royal household of Queen Anne as a footman.
The Royal Family’s persistence on having new candles every night presented the opportunity to the young Fortnum to resell the half-used wax. He then convinced his landlord, Hugh Mason, to become his business associate, and they founded the first Fortnum & Mason store in St James’s Market in 1707.
Since then many things have changed but one thing remains the same: Fortnum’s is synonymous with high aesthetics, with unparalleled quality and it remains one of the best upmarket department stores in London.
Beautiful baskets full of sorts of goodies.
In March 2012, the Queen, Camilla, Duchess of Cornwall and Catherine, Duchess of Cambridge made a first joint official visit to Fortnum & Mason. And Queen Elizabeth inaugurated the Diamond Jubilee Tea Salon on the 4th floor.
Tea at Fortnum’s! Life experience that you should live…
Come along! It’s Fortnum’s!
Diamond Jubilee Tea Salon on the 4th floor!
Nobody can resist!
The legendary Parlour. Renowned for its ice-creams and sweets…
A “sea” of lights”
The “Christmas Shop”. The fairytale has just begun
Fortnum’s can brag that it has reinvented the term Christmas decorations
This is Christmas according to Fortnum’s! #FortnumsChristmas
Thousand of christmas decorations. Thousand of wishes.
While strolling from stand to stand you will feel your heart filled with euphoria. Allow the Christmas spirit to warm your soul
At your “Christmas”command!
Every Christmas ball, one face. One love. The whole world…
At Fortnum’s you can customise your christmas sack, choosing the name or the message you want to imprint.
The coolest and most sweet doorman ever. Fortnum’s class
Together we are merrier.
Everything and everybody is waiting for you.
Go out and experience real life. As much as you can. And it is of no importance if you will buy something in the end. It doesn’t matter at all how much money you have in your pocket or how big your purchasing power is.
That’s London. It gives you the opportunity just be entering these “temples” of style and high aesthetics, to feel as if you have conquered the whole world.
Merry Christmas to everybody. Do let the colours, the aromas, the tastes and the lights to sweeten your looks and your soul. Open your door and your heart to the “good”.
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Info:
Website: Fortnum and Mason
Address: 181 Piccadilly, W1A 1ER, London
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